Meet Mister Brown

Yes! His name is

Mister Brown.

Mister Brown helps students make better choices so they can live better lives — and equips parents and educators to intentionally build cultures where respect, responsibility, and connection flourish.

With over 30 years of experience in schools and youth development, he teaches that culture is not created by rules alone, but by relationships, consistency, and daily choices. His message challenges communities to move beyond managing behavior and toward building environments where students feel seen, supported, and empowered to grow.

His impact has reached millions of elementary, junior high, and high school students — as well as the adults who support them — through school partnerships, classroom video curriculum, and widely viewed YouTube content for students, parents, and educators around the world. In addition, Mister Brown has developed practical resources and professional development experiences that help teachers strengthen classroom culture, help parents reinforce positive habits at home, and help entire school communities grow more connected and aligned.

Choose well! - Oh yeah!

Mister Brown is the founder of The Choose Well Group, where he uses his signature Choose Well Program to speak and train.

Through The Choose Well Program, Mister Brown partners with educators to help them make better school cultures through interactive assemblies and professional development.

He also trains organizations, churches, and business professionals to build and maintain positive cultures.

Family Life In California

Mister Brown is originally from Milwaukee, WI, and moved to Northern California 15 years ago while his wife, Andrea, was studying at university.

Their original plan was to move back to the Midwest, but they came to value Northern California and the people for the family focus, community engagements, and welcoming environment.

After partnering with over 30 schools and other organizations in the north state, he is happy to call this area home.